編號 | 商品編號 | 商品名稱 | 作者 | 類別 | 使用課程名稱 |
1 | 9-803-096 | Zipcar: Refining the Business Model | Hart, Myra M.;Roberts, Michael J.;Stevens, Julia D. | Entrepreneurship | Cases in Management Strategies,EMBA( MG6320701 ) |
2 | 9-804-129 | Ockham Technologies: Living on the Razor''s Edge | Wasserman, Noam | Entrepreneurship | Cases in Management Strategies,EMBA( MG6320701 ) |
3 | 9-504-016 | Starbucks: Delivering Customer Service | Moon, Youngme;Quelch, John A. | Marketing | Cases in Management Strategies,EMBA( MG6320701 ) |
4 | 9-603-062 | Managing Knowledge and Learning at NASA and the Jet Propulsion Laboratory (JPL) | Leonard, Dorothy;Kiron, David | Operations management | Cases in Management Strategies,EMBA( MG6320701 ) |
5 | 9-702-442 | Cola Wars Continue: Coke vs. Pepsi in the Twenty-First Century | Yoffie, David B.;Wang, Yusi | Other | Cases in Management Strategies,EMBA( MG6320701 ) |
6 | 9-794-024 | Wal-Mart Stores, Inc. | Bradley, Stephen P.;Ghemawat, Pankaj;Foley, Sharon | Other | Cases in Management Strategies,EMBA( MG6320701 ) |